STELLA & CHEWY’S

Home
/
STELLA & CHEWY’S
Food Reviews & Product Features
PET FOOD + LIFESTYLE

Mr. Green x Stella & Chewy’s

Mr. Green brings Stella & Chewy’s into his food-focused content through entertaining taste tests and product reviews, putting his genuine reactions front and center.
Summary:
Stella & Chewy’s, put to Mr. Green's taste test.
Campaign:
Food Reviews & Taste Tests
Brand Site:
Stella & Chewy’s
Partnership:
Product Features + Reviews
The Work
COLLABORATION

Mr. Green features Stella & Chewy’s products through food reviews and taste-test content, putting his reactions and personality at the center while giving each product a natural role in the story.

THE ASSIGNMENT

Turn pet food discovery into entertaining content by giving Mr. Green the ultimate say: the taste test. His reactions create a simple, engaging way to introduce new foods, flavors and mealtime favorites.

DELIVERABLES

Short-form social content
Taste-test videos
Food reviews
Product features
Brand mentions & social tagging

BEHIND THE CAMPAIGN

Food reviews give Mr. Green a natural way to showcase pet food without turning the content into a traditional product demonstration. His reactions become the entertainment while Stella & Chewy’s stays central to the story.

See It In Action
REAL REACTIONS. MEMORABLE PRODUCTS.
Mr. Green’s food reviews turn product discovery into entertainment, creating engaging moments around Stella & Chewy’s while introducing the brand through his tastes, routines and personality.
WHY IT WORKED
Mr. Green’s reactions are the content. Taste tests give Stella & Chewy’s a natural way to keep the product front and center while giving his audience the personality and entertainment they already follow him for.