CIRQUE ST. ARMANDS

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CIRQUE ST. ARMANDS
Social Content Collaboration
TRAVEL + HOSPITALITY

Mr. Green x Cirque

Mr. Green teamed up with Cirque St. Armands Beachside to bring his signature personality to a Sarasota getaway.
Summary:
Mr. Green’s stay, brought to life on social.
Campaign:
Social Content Collaboration
Brand Site:
Cirque St. Armands Beachside
Partnership:
Instagram Collaboration
The Work
COLLABORATION

Mr. Green and Cirque St. Armands Beachside teamed up to showcase the property through social content built around Mr. Green’s personality. Cirque joined as an Instagram collaborator, extending the content across both audiences.

THE ASSIGNMENT

Bring Mr. Green’s personality into a travel setting while showcasing the Cirque experience in a way that felt natural to his audience.

DELIVERABLES

Collaborative Instagram Reels
Short-form video content
On-property lifestyle content
Cross-audience distribution

BEHIND THE CAMPAIGN

Rather than treating the stay like a traditional hotel feature, the content kept Mr. Green at the center of the story. His personality gave Cirque a playful way to showcase the property while making the destination part of the entertainment.

See It in Action
SHARED AUDIENCE IMPACT
The collaboration brought Mr. Green’s content to both his growing social community and Cirque’s established audience, creating additional visibility and engagement through collaborative distribution.
WHY IT WORKED
Mr. Green’s personality gives hospitality content a different point of view. Instead of simply showing the property, the collaboration made Cirque part of the story, creating travel content designed to entertain while naturally introducing the destination to both audiences.